About Us

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Founded in 2006, Michimoto Communications is a Hawaii-based public relations agency specializing in the lifestyle, travel, hospitality and tourism sectors. 

We believe in an individualized approach to meeting the needs of our clients. In partnership, we develop unique strategic plans that achieve business goals. Our outreach to media never includes mass pitches because we understand that success comes from identifying and engaging only with the right journalists. 

Our clients are up against thousands of competing destinations and lifestyle companies around the world. We know that it is essential to break through the noise, and that often means meeting face-to-face. Over the past 15 years, we have coordinated more than 50 media blitzes to key markets in North America including multi-year visits to New York City and Los Angeles, the nation's largest media markets. That equates to more than 1,000 in-person client conversations with top-tier journalists.

Working out of Honolulu, our firm has represented some of the world’s top destinations, hospitality companies and lifestyle organizations. We understand our clients’ target audiences and markets, and are committed to developing creative programs that produce results. We know what works, and we strive every day to meet and exceed our clients’ expectations. 

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Lori Michimoto
President

President Lori Michimoto is a senior public relations and communications specialist who has focused on travel, lifestyle and tourism PR throughout her 25-year career. Having the opportunity to promote some of the best destinations, resorts and hospitality brands, Lori is known in the industry as a strong, ethical producer with extensive media contacts. 

Lori leads all company accounts including media blitz and press trip on-site management. She is proficient in implementing communications strategies to enhance the profile, image and recognition of clients, and is highly acclaimed for her organizational skills as an event planner. Lori has positioned Michimoto Communications as a go-to media resource for Hawaii travel information and connecting with members of the state’s tourism industry.

Prior to founding Michimoto Communications, Lori was Vice President at McNeil Wilson Communications, where she spent seven years leading the public relations efforts for the Kauai Visitors Bureau, Prince Resorts Hawaii and travel marketing for Hawaiian Airlines. She also provided support to the Hawaii Visitors and Convention Bureau. Before joining McNeil Wilson, Lori spent two years at Stryker Weiner & Associates servicing the Oahu Visitors Bureau and Sheraton Hotels in Hawaii. 

Lori recently retired from her fourth term on the Board of Directors for the Western Chapter of the Society of American Travel Writers.