About Us

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Founded in 2006, Michimoto Communications is a Hawaii-based public relations agency specializing in the lifestyle, travel, hospitality and tourism sectors. 

We believe in an individualized approach to meeting the needs of our clients. In partnership, we develop unique strategic plans that achieve business goals. Our outreach to media never includes mass pitches because we understand that success comes from identifying and engaging only with the right journalists. 

Our clients are up against thousands of competing organizations and companies around the world. We believe that face-to-face engagement is the answer to breaking through that noise. For nearly 20 years, we have coordinated intensive, quality-first media blitz programs across North America, including annual trips to the nation's largest media markets, New York City and Los Angeles. That equates to more than 1,000 in-person meetings that provide invaluable opportunities to communicate targeted messages and strengthen relationships with top-tier journalists.

Working out of Honolulu, our firm has represented some of the world’s top destinations, hospitality companies and lifestyle organizations. We understand our clients’ target audiences and markets, and are committed to developing creative programs that produce results. We know what works, and we strive every day to meet and exceed our clients’ expectations. 

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Lori Michimoto
President

President Lori Michimoto is a public relations and communications specialist with a focus on travel, lifestyle and tourism for nearly 30 years. Having the opportunity to promote some of the best destinations, resorts and hospitality brands, Lori is known in the industry as a strong, diligent and ethical producer with extensive media contacts. 

Lori leads all company accounts including media blitz and press trip on-site management. She is proficient in implementing communications strategies to enhance the profile, image and recognition of clients, and is highly acclaimed for her organizational skills as an event planner. Lori has positioned Michimoto Communications as a go-to media resource for Hawaii travel information and a connector to members of the state’s tourism industry.

Prior to founding Michimoto Communications, Lori was Vice President at McNeil Wilson Communications, where she spent seven years leading the public relations efforts for the Kauai Visitors Bureau, Prince Resorts Hawaii and travel marketing for Hawaiian Airlines, as well as providing support to the Hawaii Visitors and Convention Bureau. Previous to McNeil Wilson, Lori provided PR services at Stryker Weiner & Associates for the Oahu Visitors Bureau and Sheraton Hotels in Hawaii. 

Lori recently retired from her fourth term on the Board of Directors for the Western Chapter of the Society of American Travel Writers.